Mad Hatter Travel is a fantasy-travel-based company that sets up tours to real locations that are stand-ins for
fantasy locations. This website was designed for a college project in which we were responsible for all the illustrations and creating a fantasy map in addition to the website design.
My concept was to appeal to Millennials and Gen-Z target market (ages 25-38). These groups tend to spend more daily, are adventurous, and travel for longer periods of time.
To solve the problem, I designed a fun, whimsical website that appeals to the adventurous spirit of the target audience. The website itself was a fantasy adventure like the trend of choose-your-own-adventure TV programs. I wanted a playful and surreal experience for the target audience to entice and excite them to book travel plans with Mad Hatter Travel. I used bright, vibrant colours to attract the attention of the target audience. They are heavy social media users that are constantly bombarded with advertising, and I wanted this website to jump out at them in a sea of marketing.